Explain the term media engagement?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter17: Integrated Marketing Communications, Advertising, And Public Relations
Section17.2: The Communication Process
Problem 1LO
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Explain the term media engagement?

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Engagement defines to involve individuals using the old-style as well as non-traditional broadcasting. The procedure of engagement is diverse in traditional broadcasting when linked to non-traditional media. However, the term being used is the same in both types of media

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