Explain the term Cash-and-carry wholesalers?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Explain the term Cash-and-carry wholesalers?

Expert Solution
Step 1

Wholesalers play an important role in integrating the marketing channel. They may have some limited retail activities, but they also engage with retailers or organizations that offer products or services to terminate customers.

Step 2

Wholesalers Cash & Carry is a specialized category of the wholesale sector. It is a commercial service that sells from a wholesale service warehouse on a self-service basis or on a sample basis or both. Although wholesalers primarily buy from manufacturers and sell to retailers, industrial consumers, and wholesalers, they carry out a number of value-added activities, including sales, promotion, purchase, collection, transportation, and management services. They are mainly used by business people to buy goods for their shops or companies.

steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Multichannel marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning