Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Explain the term captive-product pricing?
Рriсing under Mаrketing meаns the methоds оf finding оut the vаlue оr соst оf the раrtiсulаr рrоduсt аt whiсh the соmраny wаnts tо sell their рrоduсt оr serviсe intо the tаrget mаrket. Captive product pricing is explained in the next step.
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