Answered: Explain the term buying centre?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain the term buying centre?

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Buying- It's the series of steps taken by consumers to make purchasing decisions. Recognition of needs and wants, search for information, choice evaluation,post-purchase evaluation are included in the consumer purchase decision-making.

Its the acquisition of possession or ownership of any product by the payment via money or through the barter system.

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