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What are the types of cultures that exist in buying centers?

What are the types of cultures that exist in buying centers?

Marketing
Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 15DRQ
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2. What are the types of cultures that exist in buying centers?
Transcribed Image Text:2. What are the types of cultures that exist in buying centers?
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