Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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If we consider the world's largest soft drink company Coca Cola, it has been very efficiently using viral marketing, affiliate marketing and permission marketing to communicate and retain their customers. To implement viral marketing, the company urges its customers to along with buying a coke for themselves, also share a coke with others by using a viral marketing phrase 'Share a coke'.
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