Explain the importance of an ethical approach for data analysis and business decision making. Then, discuss some of the potential pitfalls of hypothesis testing.  Finally, identify some of the legal regulations in various industries that impact ethics and decision making.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Review the example Code of Ethics for Data Analysts

Answer the following question in 3-4 paragraphs:

Explain the importance of an ethical approach for data analysis and business decision making. Then, discuss some of the potential pitfalls of hypothesis testing.  Finally, identify some of the legal regulations in various industries that impact ethics and decision making.

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