Answered: Explain the impact of youths in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain the impact of youths in marketing?

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Introduction

The marketing strategy is a set of the strategy used by companies to promote their products to increase the customer base. The common marketing strategies include branding, direct selling, and social media marketing.

Answer

The companies prefer youths in marketing, particularly for consumer products. At present and companies are ready to make a large investment in the youth market. Companies often provide discounted product items to young people to attract them and thereby they can create younger consumers. The companies use youth marketing strategy to describe energetic, happy, cool attitudes of youngsters towards their products.

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