explain the concept  Pre-testing of a questionnaire

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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explain the concept  Pre-testing of a questionnaire

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Step 1 Features of Good Questionnaire.

Below mentioned are the various features of a good questionnaire:

1. The first feature of a good questionnaire is that it should be interesting. As an interesting questionnaire is more likely to be completed by the respondent and yields a better response rate. In order to make the questionnaire interesting the researcher requires to put some thoughts into asking questions that are relevant to the respondent and in a logical sequence.

2. The second feature of a good questionnaire is that it should be reliable. A reliable questionnaire should yield the same answer to the same question. This can be achieved by administering the same questionnaire to the respondent a second time and checking the answer conssitency. Any discrepancy in the answers should be reviewed.

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