Explain the concept of the business environment and its components. How does the business environment impact decision-making in organizations?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain the concept of the business environment and its components. How does the business environment impact decision-making in organizations?

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Step 1: Define decision making

Decision-making refers to the practice of selecting the most suitable and effective option from the available options. It can be concerned with marketing options or any other key decision of the organization. Several alternatives must be carefully analyzed and evaluated before selecting one. The positive and negative impacts of each must be determined.

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