Answered: Explain Sales and Operations Planning…

Business

Operations Management

Explain Sales and Operations Planning with example?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

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Concept explainers

Aggregate Planning Strategies

On the basis of the demand forecast, an organization can complete its business plans. When the business plans are complete, an organization can work backward from the completed total sales to the raw materials needed. Thus, annual and quarterly plans are divided into labor, raw material, working capital, and other demands for a medium-term period (6 months to 18 months). This process of evaluating moderate production requirements is known as aggregate planning.

Question

Explain Sales and Operations Planning with example?

Expert Solution

Step 1

SOP refers to the process where the sales department is well integrated with the operations department in order to ensure that the sales of the products are matched to the operations department of the organization and the demands of the customers are met. It believes in the proper integration of different departments and hence planning the sales and operational functions of the organization.

Step 2

ERP refers to the process where the resources of the enterprise are planned in a systematic manner and the inventory management is made easy for the organizations. ERP helps in deciding the level of inventory, reorder level, availability of resources and managing resources as per the requirements.

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