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Explain how you would classify Netflix's service and give two justifications for your classification.
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- Timberland Company is one of the world's best known manufacturers of casual shoes and sports boots. For many years the company created a successful channel of distribution by managing their logistical systems that were geared to large orders sold to major department stores and retail chains. However, market reports indicated that consumers were shopping in increasing numbers at small independent retailers and boutiques for the kinds of high -quality shoes and boots sold by Timberland. Therefore Timberland faced the problem of how to service the large numbers of small retailers with their much smaller orders while still maintaining high levels of efficiency and low order processing costs. To meet this challenge, Timberland reengineered its logistical system by using modern scanning equipment to control inventory, track merchandise and handle all paperwork automatically. Discuss the differences between channel management and logistics management. Does this situation illustrate the…Explain the concept of total service product in terms of FlySafair?how do you market a service?
- Explain the three-stage model of service consumption. Provide an example to support your discussion2. In what way services generally considered more difficult to market ? Cite one reason or attribute and explain how marketers address the problem.What do you understand about the three-stage model of service consumption? Explain with the help of examples.