Explain everything you need to consider in choosing a pricing plan which will be meaningful for your company whilst also considering costs and benefits.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Consider that you are trying to choose a pricing plan for your company. Explain everything you need to consider in choosing a pricing plan which will be meaningful for your company whilst also considering costs and benefits.

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A pricing strategy is a formula or procedure used to determine the appropriate cost for a good or service. It assists you in setting prices that take into account consumer and market demand while maximizing profits and shareholder value. The following are the main determinants of your products' prices: Their cost to produce them or (in the case of services) the amount of time and skill they require (depending on the type) determines their value. The expenses for your firm, are both fixed and variable. your target market's purchasing power.

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