Answered: Explain buying behaviour difference

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Explain buying behaviour difference

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Step 1

Introduction:

Customer buying behavior is the process of identifying and understanding the behavior of a customer or a group of customer regarding purchase of a product or service, and later how they used those product and dispose them after the end of the product's usability. Understanding consumer's buying behavior is a very important marketing tool of marketer to understand the market efficiently. Studying customer buying behavior helps the marketer to understand,

their target audience and their approach towards a certain product or service.
What are the things that stimulate and manipulate consumer to make purchase.
What major marketing trends and strategies the target audience gets attracted to.
Where the major needs and wants of the target market lies.
How the business can match the satisfaction level of the target audience efficiently.

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