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Experiment With multiple explanatory variables What are the effects of repeated exposure to an advertising message? The answer may depend on both the length of the ad and on how often it is repeated. An experiment investigated this question using undergraduate students as subjects. All subjects viewed a 40-min television program that included ads for a digital camera. Some subjects watched a 30 second commercial; others watched a 90-second version. The same commercial was shown either 1, 3, or 5 times during the program. After viewing, all the subjects answered questions about what they recalled of the ad, their attitudes toward the camera, and their intention to purchase. Problem: For the advertising study, a) Identify the explanatory and response variables, and b) List all of the treatments.

Experiment With multiple explanatory variables What are the effects of repeated exposure to an advertising message? The answer may depend on both the length of the ad and on how often it is repeated. An experiment investigated this question using undergraduate students as subjects. All subjects viewed a 40-min television program that included ads for a digital camera. Some subjects watched a 30 second commercial; others watched a 90-second version. The same commercial was shown either 1, 3, or 5 times during the program. After viewing, all the subjects answered questions about what they recalled of the ad, their attitudes toward the camera, and their intention to purchase. Problem: For the advertising study, a) Identify the explanatory and response variables, and b) List all of the treatments.

MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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m/document/d/1zrCdCA5opWwc1MtsAPMdSJlsjcof66HjeS-66T12ot8/edit tal design lelp Request edit access Experiments with multiple explanatory variables What are the effects of repeated exposure to an advertising message? The answer may depend on both the length of the ad and on how often it is repeated. An experiment investigated this question using undergraduate students as subjects. All subjects viewed a 40-min television program that included ads for a digital camera. Some subjects watched a 30 second commercial; others watched a 90-second version. The same commercial was shown either 1, 3, or 5 times during the program. After viewing, all the subjects answered questions about what they recalled of the ad, their attitudes toward the camera, and their intention to purchase. Problem: For the advertising study, a) Identify the explanatory and response variables, and b) List all of the treatments.
Transcribed Image Text:m/document/d/1zrCdCA5opWwc1MtsAPMdSJlsjcof66HjeS-66T12ot8/edit tal design lelp Request edit access Experiments with multiple explanatory variables What are the effects of repeated exposure to an advertising message? The answer may depend on both the length of the ad and on how often it is repeated. An experiment investigated this question using undergraduate students as subjects. All subjects viewed a 40-min television program that included ads for a digital camera. Some subjects watched a 30 second commercial; others watched a 90-second version. The same commercial was shown either 1, 3, or 5 times during the program. After viewing, all the subjects answered questions about what they recalled of the ad, their attitudes toward the camera, and their intention to purchase. Problem: For the advertising study, a) Identify the explanatory and response variables, and b) List all of the treatments.
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