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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A Memorandum of Association (MOA)

A Memorandum of Association (MOA) is a legal document prepared in the formation and registration process of a limited liability company to define its relationship with shareholders. The MOA is accessible to the public and describes the company’s name, physical address of registered office, names of shareholders and the distribution of shares. The MOA and the Articles of Association serve as the constitution of the company. The MOA is not applied in the U.S. but is a legal requirement for limited liability companies in European countries including the United Kingdom, France and Netherlands, as well as some Commonwealth nations

Memorandum of Association should have the following in it.

memorandum of Association should have the following in it. This is considered to be the supreme document of any company.

  • Name Clause – Name of the registered entity i.e your Business/Company name (name should end with ‘Limited’)
  • Registered office Clause – Registered office address
  • Object Clause – Aims and objectives of the company
  • The Association Clause – Information about its first shareholders and number of shares allocated to each of them.
  • The Capital Clause – Share capital, minimum paid up capital etc.
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