Examples of product customization in foreign markets include (choose three):a. Computer printers can print Chinese script characters.b. Tide makes clothes detergent in less expenseive single-unit packages for India.c. McDonald's offers rice at breakfast in Japan.d. Lay's sells potato chips in single serving packages in China.e. Ford makes smaller, more futuristic cars in Europe.

Customization of products refers to the ability of a consumer to choose elements such as color,…

Answered: Examples of product customization in…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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