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- Consider the global hotel market. what is the trade-off for managerial decision when considering service standardisation and the role of service standardisation on market segmentation (i.e. hotels with different levels of service standardisation).W hat role does product adaptation or customization play in successful global market entry?Explain why single sourcing is attractive to some companies ?
- How can managers use the results of A-B-C classification?Answer what are the benefits of adaptation strategy? andwhat are the benefits of the standardization strategy? Using "Colgate Max Fresh: Global Brand Roll-Out" by JOHN A. QUELCHCmpnay: Accor hotel Focus on industry-level data from Europe and UK The structure of the Accor hotel industry in the Europe and UK (degree of industry concentration or fragmentation, i.e. proportion of large, dominating firms v smaller firms) Structure of the Accor hotel industry, For example: the market share of major and/or small firms Accor hotel Industry size and growth rate numbers over the 7 years Stage of the Accor hotel industry life cycle Accor hotel Industry value chain and how external factors, i.e. PESTEL factors, might affect key parts of the value chain
- Give examples of industries that are affected by sea-sonality. Why would these businesses want to filter outseasonality?What you understand by a global geographic structure and a global product structure? Under what conditions should an organization consider a global geographic structure as opposed to a global product structure?how can RFM brands can become a global company? And why do you think RFM can go global? Be specific and explain clearly
- Identify and discuss: One (1) way Incheon International Airport can improve its distribution strategies and activities to benefit its B2B customers; and, One (1) way Incheon International Airport can improve its distribution strategies and activities to benefit its B2C customers.Technology is designed to satisfy societal or customer needs. Companies are formed to provide a structure and mechanism that facilitate the spinning out of technology to satisfy those needs through the formulation of technology strategy. Q1 (a) Define technology strategy.What is a real world example of how geo-fencing/geo casting could be used in a marketing strategy?