Answered: Examine any FIVE (5) factors that Food…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The earnings of the organization can be considerably impacted by buyers and supply chain management. An
organization may spend up to 50% of its sales revenue on the acquisition of goods and services, including raw
materials.
You are employed as a purchasing director at Food Lovers in Durban, South Africa.

Transportation helps people in those various locations to trade and conduct business with one another by moving
people and things to different neighborhoods, cities, states, and countries.
Examine any FIVE (5) factors that Food Lovers should consider when selecting mode of shipment, carrier and routing.

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