Every consumer goes through what we call “The Buying Decision Process” when considering satisfying a need or want.Required:Referencing the five-stage model, outline the buying decision process consumers go through when making purchasing decision and discuss how the marketer can successfully position its offering in each stage to ensure the consumer purchase.Why should Marketers be concerned about what happens beyond the purchase stage of the buyer decision making process?

Ans. The buyer decision making process can appear to be secretive, yet all customers go through…

Answered: Every consumer goes through what we…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Every consumer goes through what we call “The Buying Decision Process” when considering satisfying a need or want.

Required:

Referencing the five-stage model, outline the buying decision process consumers go through when making purchasing decision and discuss how the marketer can successfully position its offering in each stage to ensure the consumer purchase.
Why should Marketers be concerned about what happens beyond the purchase stage of the buyer decision making process?

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