Evaluation & Measurement Sales & Profits Message Strategies Customer insight Creativo strategy Big creative idea MC message mix Strategic consistency Brand Perceptions, Expectations, Experiences Market share Contact Pt. Analysis Life-time Value Customer Roforrals Contact Point Strategies Intemal branding CPs MC media mix CPs Intrinsic CPs Response to customers CPs Unexpected CPs Sales, Profits, and Brand Equity
Critical Path Method
The critical path is the longest succession of tasks that has to be successfully completed to conclude a project entirely. The tasks involved in the sequence are called critical activities, as any task getting delayed will result in the whole project getting delayed. To determine the time duration of a project, the critical path has to be identified. The critical path method or CPM is used by project managers to evaluate the least amount of time required to finish each task with the least amount of delay.
Cost Analysis
The entire idea of cost of production or definition of production cost is applied corresponding or we can say that it is related to investment or money cost. Money cost or investment refers to any money expenditure which the firm or supplier or producer undertakes in purchasing or hiring factor of production or factor services.
Inventory Management
Inventory management is the process or system of handling all the goods that an organization owns. In simpler terms, inventory management deals with how a company orders, stores, and uses its goods.
Project Management
Project Management is all about management and optimum utilization of the resources in the best possible manner to develop the software as per the requirement of the client. Here the Project refers to the development of software to meet the end objective of the client by providing the required product or service within a specified Period of time and ensuring high quality. This can be done by managing all the available resources. In short, it can be defined as an application of knowledge, skills, tools, and techniques to meet the objective of the Project. It is the duty of a Project Manager to achieve the objective of the Project as per the specifications given by the client.
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![IMC Brand Optimizer Model
Zero-Based Planning
& Objective Setting
Cross-functional Org.
SWOT analysis
Targeting
Data-driven
Evaluation &
Message Strategies
Customer insight
Creative strategy
Big creative idea
MC message mix
Strategic consistency
Measurement
Brand
Perceptions,
Expectations,
Experiences
Sales & Profits
Market share
Contact Pt. Analysis
Life-time Value
Customer Referrals
Contact Point
Strategies
Intemal branding CPs
MC media mix CPs
Intrinsic CPs
Response to customers'
CPs Unexpected CPs
Sales, Profits,
and Brand Equity](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fdc06f23c-2e59-422e-8122-043c660c4a2e%2Fca3996ea-e844-4559-bd16-7b243cecde41%2Fv4sq6h_processed.png&w=3840&q=75)
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