er, Inc., a manufacturer of kayak ranches: Sand and Clay. Each lling costs. performance evaulation tools t or why not? used because the branches are mance evlaulation tools for the
er, Inc., a manufacturer of kayak ranches: Sand and Clay. Each lling costs. performance evaulation tools t or why not? used because the branches are mance evlaulation tools for the
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Transcribed Image Text:You firm has just been hired by Toes in the Water, Inc., a manufacturer of kayaks, to provide consulting services. Toes in the Water operates two divisions: Ocean and Lake. Each divisional vice president is held responsible for both profit and
invested capital. Each division consists of two branches: Sand and Clay. Each branch manager is responsible for generating revenue and controlling costs. The Ocean division's Sand branch has two departments, Zac and Brown. Both
department managers are responsible for controlling costs.
You asked a staff member to provide a list of the performance evaulation tools they would suggest using to evaluate the Sand and Clay branches. They provided the following list:
budget versus actual report
• segmented income statement
• return on investment
Do you agree with the staff member's list? Why or why not?
A. No. Return on investment should not be used because the branches are considered profit centers.
B. Yes. All of the tools listed are valid performance evlaulation tools for the branches.
C. No. Residual income should be used in conjunction with return on investment to evaluate the branches.
D. No. None of the tools listed consider the company's target rate of return.
O E. Yes. The tools listed are comprehensive and consider each branch's revenue, expenses, and assets.
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