Entrepreneurship (MPU3323) January 2023 Final Examination CONFIDENTIAL a) List TWO (2) characteristics of an entrepreneur's personality in Ms. Rosnah Binti Roslan. *** b) Explain the marketing mix for MyBarang Sdn. Bhd.. c) Explain the advantages of Ms. Rosnah Binti Roslan becoming an entrepreneur from the aspect of business objective.
Entrepreneurship (MPU3323) January 2023 Final Examination CONFIDENTIAL a) List TWO (2) characteristics of an entrepreneur's personality in Ms. Rosnah Binti Roslan. *** b) Explain the marketing mix for MyBarang Sdn. Bhd.. c) Explain the advantages of Ms. Rosnah Binti Roslan becoming an entrepreneur from the aspect of business objective.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Transcribed Image Text:3. The following information is related to MyBarang's business.
MyBarang Sdn. Bhd. founded by Ms. Rosnah Binti Roslan, 70 years old, is one of the
largest retail and wholesale business groups in Malaysia. Currently, MyBarang has
operated more than 120 branches throughout Malaysia covering urban and rural areas
consisting of 17 hypermarkets, 10 supermarkets, 9 bazaars, 16 mini markets, 6
convenience stores and 6 franchises. The company's vision to be a leading producer
of "halal" goods and services in the world and the company's mission to be a leading
company in wholesale and retail have provided the best value and a wide selection of
products through excellence based on ideas in business.
In carrying out social responsibility activities, the MyBarang group is a supermarket
that is involved in the retail store transformation program and acts as an advisor.
trusted by the government as the operator of Official National Retail Stores for the
purpose of reducing the burden on rural consumers. Therefore, MyBarang launched a
price reduction campaign by reducing the prices of 160 types of essential items
including chicken, fish, meat, vegetables, dry goods and health items. In addition, rural
residents can enjoy subsidized goods at competitive prices.
Based on the above information, answer the following questions:
9
Entrepreneurship (MPU3323)
January 2023 Final Examination
CONFIDENTIAL
a) List TWO (2) characteristics of an entrepreneur's personality in Ms. Rosnah Binti
Roslan.
b) Explain the marketing mix for MyBarang Sdn. Bhd..
c) Explain the advantages of Ms. Rosnah Binti Roslan becoming an entrepreneur from
the aspect of business objective.
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