enback Company sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the following data: (Click the icon to view the data.) Prepare an analysis to show which product the company should emphasize. (Enter the units displayed per square foot Data table (...) Product W Per Item Designer Designer Moderately Priced 180 $ Units displayed per square foot: 65 Designer Moderately priced Contribution margin per unit Contribution margin per square foot of display space Capacity-Square feet of display space Total contribution margin at capacity Decision: Moderately Priced 85 $ Average sale price Average variable costs 115 Average contribution margin Average fixed costs (allocated) 20 95 $ 56 Average operating income The Stenback Company store in Grand Junction, Colorado, has 11,000 square feet of floor space. If Stenback Company emphasizes moderately priced goods, it can display 880 items in the store. If Stenback Company emphasizes designer wear, it can only display 220 designer items. These numbers are also the average monthly sales in units. 24 61 5

FINANCIAL ACCOUNTING
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ISBN:9781259964947
Author:Libby
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Chapter1: Financial Statements And Business Decisions
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Stenback Company sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the following data:
(Click the icon to view the data.)
Prepare an analysis to show which product the company should emphasize. (Enter the units displayed per square foot
- X
Data table
CIDS
Product
Per Item
Designer
Designer
Moderately Priced
180 $
Units displayed per square foot:
65
Designer
Moderately priced
Contribution margin per unit
Contribution margin per square foot of display space
Capacity-Square feet of display space
Total contribution margin at capacity
▼
Decision:
*
esc
#t
a
$
1
2
3
4
LOL WIER
15
%
5
T
6
44.
&
Y
hp
7
FIS
.
00
8
19
Average sale price
Average variable costs
Average contribution margin
115
20
Average fixed costs (allocated)
Average operating income
$
95 $
56
The Stenback Company store in Grand Junction, Colorado, has
11,000 square feet of floor space. If Stenback Company emphasizes
moderately priced goods, it can display 880 items in the store. If
Stenback Company emphasizes designer wear, it can only display 220
designer items. These numbers are also the average monthly sales in
units.
Print
Done
f
(
-
9
TIO
P
$
112
{
+
=
[
Moderately
Priced
85
24
Insert
1
61
5
prt sc
backspace
delete
Transcribed Image Text:Stenback Company sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the following data: (Click the icon to view the data.) Prepare an analysis to show which product the company should emphasize. (Enter the units displayed per square foot - X Data table CIDS Product Per Item Designer Designer Moderately Priced 180 $ Units displayed per square foot: 65 Designer Moderately priced Contribution margin per unit Contribution margin per square foot of display space Capacity-Square feet of display space Total contribution margin at capacity ▼ Decision: * esc #t a $ 1 2 3 4 LOL WIER 15 % 5 T 6 44. & Y hp 7 FIS . 00 8 19 Average sale price Average variable costs Average contribution margin 115 20 Average fixed costs (allocated) Average operating income $ 95 $ 56 The Stenback Company store in Grand Junction, Colorado, has 11,000 square feet of floor space. If Stenback Company emphasizes moderately priced goods, it can display 880 items in the store. If Stenback Company emphasizes designer wear, it can only display 220 designer items. These numbers are also the average monthly sales in units. Print Done f ( - 9 TIO P $ 112 { + = [ Moderately Priced 85 24 Insert 1 61 5 prt sc backspace delete
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