Data table Average sale price Average variable costs Average contribution margin Average fixed costs (allocated) Average operating income $ $ Per Item Designer Moderately Priced 210 $ 100 110 15 95 $ 85 21 64 5 59 The Cole Company store in Grand Junction, Colorado, has 15,000 square feet of floor space. If Cole Company emphasizes moderately priced goods, it can display 1,050 items in the store. If Cole Company emphasizes designer wear, it can only display 450 designer items. These numbers are also the average monthly sales in units. X management is deciding he units displayed per squ erately Priced

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
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Cole Company sells both designer and moderately priced fashion accessories. Top management is deciding which
product line to emphasize. Accountants have provided the following data:
(Click the icon to view the data.)
Prepare an analysis to show which product the company should emphasize. (Enter the units displayed per square foot
and the contribution marain per square foot to two decimal places.)
Units displayed per square foot:
Designer
Moderately priced
Contribution margin per unit
Contribution margin per square foot of display space
Capacity-Square feet of display space
Total contribution margin at capacity
Show Transcribed Text
Data table
CO
Average sale price
Average variable costs
Average contribution margin
Average fixed costs (allocated)
Average operating income.
Designer
$
$
Ĉ
Product
Moderately Priced
Per Item
Designer
Moderately
Priced
210 $
100
110
15
95 $
85
21
64
5
59
The Cole Company store in Grand Junction, Colorado, has 15,000
square feet of floor space. If Cole Company emphasizes moderately
priced goods, it can display 1,050 items in the store. If Cole Company
emphasizes designer wear, it can only display 450 designer items.
These numbers are also the average monthly sales in units.
X
(0/2)
(0/6)
1
Incorrect: (
management is deciding
ferately Priced
he units displayed per squ
Transcribed Image Text:Cole Company sells both designer and moderately priced fashion accessories. Top management is deciding which product line to emphasize. Accountants have provided the following data: (Click the icon to view the data.) Prepare an analysis to show which product the company should emphasize. (Enter the units displayed per square foot and the contribution marain per square foot to two decimal places.) Units displayed per square foot: Designer Moderately priced Contribution margin per unit Contribution margin per square foot of display space Capacity-Square feet of display space Total contribution margin at capacity Show Transcribed Text Data table CO Average sale price Average variable costs Average contribution margin Average fixed costs (allocated) Average operating income. Designer $ $ Ĉ Product Moderately Priced Per Item Designer Moderately Priced 210 $ 100 110 15 95 $ 85 21 64 5 59 The Cole Company store in Grand Junction, Colorado, has 15,000 square feet of floor space. If Cole Company emphasizes moderately priced goods, it can display 1,050 items in the store. If Cole Company emphasizes designer wear, it can only display 450 designer items. These numbers are also the average monthly sales in units. X (0/2) (0/6) 1 Incorrect: ( management is deciding ferately Priced he units displayed per squ
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