Elaborate how did Mitarai's personality contribute to Canon's success.Answer should not be less than 500 words Fujio Mitarai of CanonFujio Mitarai, Chairman and CEO of Canon has turned around Canon's fortunes andmultiplied its net profit since becoming chairman and CEO at this global camera,printer and photostat machine maker. Mitarai has made many changes in Canon thatreflects his conscientiousness and openness to experience. To revitalise Canon heneeded to take bold steps by shutting down weak businesses and divisions andpushing employees to find ways to cut costs and for rewarding employees forincreasing sales and profitability.His openness to experience has served him well all his life. As a child who only knewthe Japanese language and culture, he longed to go overseas. After a few years inCanon Japan, he transferred to Canon New York where he served for 23 years,building the camera and copier business for canon in USA.Mitarai's openness to both the Japanese and the American ways of managing hasled him to be role model for other executives and he has been named one ofBusiness Week's "Best Managers". For example, consistent with American practices,he believes in merit pay to reward high performers and consistent with Japanesepractices, he values loyalty and lifetime employment. Rather than appoint outsidersto the board of directors, he prefers the contributions insiders can make. At the sametime he empowers auditors to play a more active role in corporate governance.Mitarai's openness to experience is pushing Canon in new directions. For example,he envisions by 2020, equipment used in medical fields will be a significant part ofCanon's business. Researchers in Canon are working with researchers in Japaneseand American universities to create medical imaging technologies and Mitarai hopesto create a major Research and Development centre in United States to develop newtechnologies and products.Protecting the environment is also important for Mitarai. He says, "We want to createa more environmentally friendly cycle for our products." Thus, Canon has built a newfactory in United States to make toners and cartridges so that cartridges will nolonger be needed to be shipped from Asia in ocean freighters that pollute theenvironment.(Source: adapted from George J.M, Jones G. R (2012) Understanding and managing OrganisationalBehaviour, 6th edition, Pearson Education, pg 46)

A business is run by the people working in it. The success of a business depends on the attitude of…

Answered: Elaborate how did Mitarai's personality…

Business

Marketing

Elaborate how did Mitarai's personality contribute to Canon's success. Answer should not be less than 500 words

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Using the five forces framework, how would you characterize the competition in the automobile industry before the recent disruptions brought by EVs, AVs and ride sharing? (250 words)
Propose TWO (2) ideas to increase sales and/or reduce operating cost for private healthcare industry in Malaysia. Please provide detailed answer.Thank you PLEASE DONT COPY PASTE OTHERS ANSWER. MINIMUM WORDS COUNTS 1000
Assigning a weight to each measure of competitive strength assessment is generally analytically superior because weighting each company's overall competitive strength by its percentage share of total industry profits produces a more accurate measure of its true competitive strength. ○ it singles out which competitor has the most competitively potent core competencies. ○ All of the various measures of competitive strength are not equally important. an unweighted ranking does not discriminate between companies with high and low market shares. O a weighted ranking identifies which competitive advantages are most powerful.
Question 13 is the degree to which an innovation may be tried on a limited basis. O Communicability O Compatibility O Divisibility O Complexity Relative advantage
Mio Amore has focused on younger customers, the 16- to 24-year-old segment. How can it attract older customers or expand the occasions of use for the younger customers? Value creation concepts may help here. (250 words)
Actor Abul Hayath has appeared in advertisement of toothpaste and tea. Is he a credible source for all these products or does his credibility vary? Is he chosen for his credibility as a spokesperson or for some other characteristics? Note: Please answer the question with points and exampleUrgent needed within 30min
4. Once ideas emerge from idea sources or creative problem solving, they need furtherdevelopment. Discuss FIVE (5) stages in product and development process. Note: give this question answer with introduction, explanation example and conculation (maximum 200 words)
Create a short paragraph about Selling a product 'a high-tech ballpen' (IN THE PATTERN OF DEVELOPMENT "PERSUASION") ps. answer can be short
At school, he was teased for being a carrot top, but as an adult, significant others complimented Liam on the striking color of his hair, and he began to consider it one of his more attractive features. What does this illustrate about the self-concept? Question 4 options: Self-concept is present from birth. While some features of the self are immediately apparent, the significance we attach to them depends greatly on the opinions of others. We have no control over our reference groups. Children recognize "self" as distinct from surroundings at about age 16 to 24 months.
[Brianne] Brianne just got hired as the new director of marketing for Revolve Clothing. Revolve created a commercial that featured a bunch of women and their young children to show that their clothing is made for all women while also featuring cute babies. Before they decide to air the commercial, they wanted to ensure that the commercial would be successful, so they did some ad pretesting. One thing that Revolve did was conduct an fMRI test to see how people react to the cute babies in the advertisement. What type of marketing research is this an example of? O Segmentation O New Product testing O Points of parity O Neuromarketing O Demand forecasting
How confident are you in identifying true from false content online?
Signature phrase or value proposition (just a few words)