Each catalog costs $2 to mail (including printing, postage, and mailing costs). Based on this cost, the response rate from the test, and the average spend you can determine based on the purchasers in the dataset, using r studio estimate the gross profit that the firm could expect from the remaining 180,000 names if it selected them randomly from the pool.

Programming with Microsoft Visual Basic 2017
8th Edition
ISBN:9781337102124
Author:Diane Zak
Publisher:Diane Zak
Chapter12: Database Queries With Sql
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Each catalog costs $2 to mail (including printing, postage, and mailing costs). Based on this cost, the response rate from the test, and the average spend you can determine based on the purchasers in the dataset, using r studio estimate the gross profit that the firm could expect from the remaining 180,000 names if it selected them randomly from the pool.
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