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Drawing from the extract and from your knowledge of organisational culture, critically assess the benefits that McDonald’s organisational culture yields for the company

Drawing from the extract and from your knowledge of organisational culture, critically assess the benefits that McDonald’s organisational culture yields for the company

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Drawing from the extract and from your knowledge of organisational culture, critically assess the benefits that McDonald’s organisational culture yields for the company
McDonald's Organisational Culture Analysis McDonald's organisational culture supports the company's industry positioning goals. As the biggest player in the global fast food restaurant market, McDonald's uses its organisational culture to attract customers and qualified employees. A firm's organisational culture defines the traditions, habits and values that influence workers' behaviours. To ensure business efficiency in production and service, McDonald's organisational culture encourages learning. McDonald's organisational culture further emphasises human resource development and efficiency. It supports business growth and success in the international fast food restaurant market. McDonald's organisational culture has the following characteristics arranged according to McDonald's prioritisation - People-centricity, Individual learning, Organizational learning and Diversity and inclusion With regards to people-centricity, McDonald's organisational culture prioritises employees' needs and development. The company's Core Values and Standards of Business Conduct emphasise the importance of supporting people. This is understandable, considering that McDonald's is a service business. To ensure support for people, the company's organisational culture encourages employees to engage management to help improve processes and procedures. In terms of individual learning, McDonald's organisational culture highlights the importance of lifelong learning. The belief is that individual learning promotes productivity, quality, and business effectiveness. To facilitate individual learning, the company offers training and development opportunities through Hamburger University, internships, global mobility, and leadership development programs. These efforts ensure that McDonald's maintains an organisational culture that motivates employees to keep learning. McDonald's organisational culture also supports organisational learning. The firm aims to use individual learning to develop organisational knowledge to push the business forward to new heights of performance. McDonald's applies this feature of its organisational culture through policies, programs and meetings that encourage employee feedback and knowledge sharing. The fourth characteristic of McDonald's organisational culture is diversity and inclusion. McDonald's official human resource management policy states that diversity and inclusion are key factors in the firm's organisational culture. McDonald's recognises the importance of diversity and inclusion in optimising HR capabilities to deal with an increasingly diverse market. To ensure support for diversity and inclusion, McDonald's organisational culture encourages employees, suppliers, franchisees, and customers to give their feedback and engage in meaningful conversations to improve the business. McDonald's organisational culture has the advantage of enabling the company to improve quality of service through people-centricity, individual learning, and organisational learning.
Transcribed Image Text:McDonald's Organisational Culture Analysis McDonald's organisational culture supports the company's industry positioning goals. As the biggest player in the global fast food restaurant market, McDonald's uses its organisational culture to attract customers and qualified employees. A firm's organisational culture defines the traditions, habits and values that influence workers' behaviours. To ensure business efficiency in production and service, McDonald's organisational culture encourages learning. McDonald's organisational culture further emphasises human resource development and efficiency. It supports business growth and success in the international fast food restaurant market. McDonald's organisational culture has the following characteristics arranged according to McDonald's prioritisation - People-centricity, Individual learning, Organizational learning and Diversity and inclusion With regards to people-centricity, McDonald's organisational culture prioritises employees' needs and development. The company's Core Values and Standards of Business Conduct emphasise the importance of supporting people. This is understandable, considering that McDonald's is a service business. To ensure support for people, the company's organisational culture encourages employees to engage management to help improve processes and procedures. In terms of individual learning, McDonald's organisational culture highlights the importance of lifelong learning. The belief is that individual learning promotes productivity, quality, and business effectiveness. To facilitate individual learning, the company offers training and development opportunities through Hamburger University, internships, global mobility, and leadership development programs. These efforts ensure that McDonald's maintains an organisational culture that motivates employees to keep learning. McDonald's organisational culture also supports organisational learning. The firm aims to use individual learning to develop organisational knowledge to push the business forward to new heights of performance. McDonald's applies this feature of its organisational culture through policies, programs and meetings that encourage employee feedback and knowledge sharing. The fourth characteristic of McDonald's organisational culture is diversity and inclusion. McDonald's official human resource management policy states that diversity and inclusion are key factors in the firm's organisational culture. McDonald's recognises the importance of diversity and inclusion in optimising HR capabilities to deal with an increasingly diverse market. To ensure support for diversity and inclusion, McDonald's organisational culture encourages employees, suppliers, franchisees, and customers to give their feedback and engage in meaningful conversations to improve the business. McDonald's organisational culture has the advantage of enabling the company to improve quality of service through people-centricity, individual learning, and organisational learning.
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