Drawing from the extract and from your knowledge of organisational culture, critically assess the benefits that McDonald’s organisational culture yields for the company McDonald's Organisational Culture AnalysisMcDonald's organisational culture supports the company's industry positioning goals. As the biggest player in the globalfast food restaurant market, McDonald's uses its organisational culture to attract customers and qualified employees. Afirm's organisational culture defines the traditions, habits and values that influence workers' behaviours. To ensurebusiness efficiency in production and service, McDonald's organisational culture encourages learning. McDonald'sorganisational culture further emphasises human resource development and efficiency. It supports business growth andsuccess in the international fast food restaurant market. McDonald's organisational culture has the followingcharacteristics arranged according to McDonald's prioritisation - People-centricity, Individual learning, Organizationallearning and Diversity and inclusionWith regards to people-centricity, McDonald's organisational culture prioritises employees' needs and development. Thecompany's Core Values and Standards of Business Conduct emphasise the importance of supporting people. This isunderstandable, considering that McDonald's is a service business. To ensure support for people, the company'sorganisational culture encourages employees to engage management to help improve processes and procedures. In termsof individual learning, McDonald's organisational culture highlights the importance of lifelong learning. The belief is thatindividual learning promotes productivity, quality, and business effectiveness. To facilitate individual learning, the companyoffers training and development opportunities through Hamburger University, internships, global mobility, and leadershipdevelopment programs. These efforts ensure that McDonald's maintains an organisational culture that motivatesemployees to keep learning.McDonald's organisational culture also supports organisational learning. The firm aims to use individual learning to developorganisational knowledge to push the business forward to new heights of performance. McDonald's applies this feature ofits organisational culture through policies, programs and meetings that encourage employee feedback and knowledgesharing. The fourth characteristic of McDonald's organisational culture is diversity and inclusion. McDonald's official humanresource management policy states that diversity and inclusion are key factors in the firm's organisational culture.McDonald's recognises the importance of diversity and inclusion in optimising HR capabilities to deal with an increasinglydiverse market. To ensure support for diversity and inclusion, McDonald's organisational culture encourages employees,suppliers, franchisees, and customers to give their feedback and engage in meaningful conversations to improve thebusiness. McDonald's organisational culture has the advantage of enabling the company to improve quality of servicethrough people-centricity, individual learning, and organisational learning.

Organisational culture plays a crucial role in defining the success and growth of a business. A…

Answered: Drawing from the extract and from your…

Drawing from the extract and from your knowledge of organisational culture, critically assess the benefits that McDonald’s organisational culture yields for the company

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Drawing from the extract and from your knowledge of organisational culture, critically assess the benefits that McDonald’s organisational culture yields for the company

McDonald's Organisational Culture Analysis
McDonald's organisational culture supports the company's industry positioning goals. As the biggest player in the global
fast food restaurant market, McDonald's uses its organisational culture to attract customers and qualified employees. A
firm's organisational culture defines the traditions, habits and values that influence workers' behaviours. To ensure
business efficiency in production and service, McDonald's organisational culture encourages learning. McDonald's
organisational culture further emphasises human resource development and efficiency. It supports business growth and
success in the international fast food restaurant market. McDonald's organisational culture has the following
characteristics arranged according to McDonald's prioritisation - People-centricity, Individual learning, Organizational
learning and Diversity and inclusion
With regards to people-centricity, McDonald's organisational culture prioritises employees' needs and development. The
company's Core Values and Standards of Business Conduct emphasise the importance of supporting people. This is
understandable, considering that McDonald's is a service business. To ensure support for people, the company's
organisational culture encourages employees to engage management to help improve processes and procedures. In terms
of individual learning, McDonald's organisational culture highlights the importance of lifelong learning. The belief is that
individual learning promotes productivity, quality, and business effectiveness. To facilitate individual learning, the company
offers training and development opportunities through Hamburger University, internships, global mobility, and leadership
development programs. These efforts ensure that McDonald's maintains an organisational culture that motivates
employees to keep learning.
McDonald's organisational culture also supports organisational learning. The firm aims to use individual learning to develop
organisational knowledge to push the business forward to new heights of performance. McDonald's applies this feature of
its organisational culture through policies, programs and meetings that encourage employee feedback and knowledge
sharing. The fourth characteristic of McDonald's organisational culture is diversity and inclusion. McDonald's official human
resource management policy states that diversity and inclusion are key factors in the firm's organisational culture.
McDonald's recognises the importance of diversity and inclusion in optimising HR capabilities to deal with an increasingly
diverse market. To ensure support for diversity and inclusion, McDonald's organisational culture encourages employees,
suppliers, franchisees, and customers to give their feedback and engage in meaningful conversations to improve the
business. McDonald's organisational culture has the advantage of enabling the company to improve quality of service
through people-centricity, individual learning, and organisational learning.

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