Exercise 2Dorian Auto manufactures luxury cars and trucks. The company believes that its most likelycustomers are high-income women and men. To reach these groups, Dorian Auto has embarked on anambitious TV advertising campaign and has decided to purchase 1-minute commercial spots on twotypes of programs: comedy shows and football games. Each comedy commercial is seen by 7 millionhigh-income women and 2 million high-income men. Each football show is seen by 2 million high-income women and 12 million high-income men. A 1-minute comedy ad costs $50,000, and a 1-minute football ad costs $100,000. Dorian would like the commercials to be seen by at least 28 millionhigh-income women and 24 high-income men. Formulate as an LP problem and solve graphically.

By locating the greatest or minimum point of intersection seen between the goal function line and,…

Answered: Dorian Auto manufactures luxury cars…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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An outbreak of a stomach virus occurred after a community picnic. The following data come from a food intake survey collected shortly after the outbreak. Everyone at the picnic completed the survey. Food Macaroni 20 80 40 Burger BBQ Pork People who DID eat the food SICK WELL 28 2 O Macaroni O Burger O BBQ Pork O Yogurt 60 20 Yogurt 30 Cream Pie 75 80 70 25 People who DID NOT eat the food SICK WELL 5 10 50 40 55 95 90 t 8 8 8 50 60 45 What food was most likely making people sick?
A solid steel shaft is to transmit a torque of 10kN - m If the shearing stress is not to exceed overline 45MPa find the minimum diameter of the shaft.A solid steel shaft is to transmit a torque of 10kN - m If the shearing stress is not to exceed overline 45MPa find the minimum diameter of the shaft. A solid steel shaft is to transmit a torque of 10kN - m If the shearing stress is not to exceed overline 45MPa find the minimum diameter of the shaft?
Osteoporosis is a degenerative disease that primarily affects women over the age of 60. A research analyst wants to forecast sales of StrongBones, a prescription drug for treating this debilitating disease. She uses the model Sales = B0 + B1 Population + B2 Income + E, where Sales is the sales of Strong Bones (in $1,000,000s), Population is the number of women over the age of 60 (in millions), and Income is the average income of women over the age of 60 (in $1,000s). She collects data on 32 cities across the United States and obtains the following regression results: Coefficients Standard Error t Stat p-Value Intercept Population Income 10.01 3.93 2.55 0.0231 8.19 2.20 3.72 0.0338 7.24 6.40 1.13 0.3758 a. What is the sample regression equation? Note: Enter your answers in millions rounded to 2 decimal places. Sales = Population + Income b-1. Interpret the coefficient of population. As the number of women over the age of 60 increases by 1 million, sales of Strong Bones is predicted to…
Ensemble Theatre of Cincinnati D. Lynn Meyers has been Producing Artistic Director of the nationally renowned Ensemble Theatre of Cincinnati (ETC) since 1995. The nonprofit ETC, recently celebrating its 25th anniversary, is dedicated to the production and development of new plays and of works new to the region. Lynn values the opinions of each member of her small staff when hiring. She usually interviews four or five people for a staff position and conducts two interviews. After the preliminary interview determines that an applicant is suitable, she says, “We invite the person back to meet the staff they would have contact with on a daily basis.” She has passed on qualified candidates who did not interact well with their prospective coworkers or who did not convince her that they had a strong desire for the job. Lynn researches job applicants online and on social media sites. “Frankly, if we find unprofessional behavior, we take that into consideration,” she says. “We always check…
KrazySockzThe KrazySockz Company is known for their colorful yetcomfortable socks. They have forecasted their demand for the nextsix months as follows: Month 1 demand is 30,000, month 2demand is 50,000, month 3 demand is 20,000, month 4 demand is10,000, month 5 demand is 15,000 and month 6 demand is 20,000.At the beginning of month 1 they have 15,000 pairs of socks onhand. KrazySockz currently has 40 production employees. Each productionemployee costs the company the company $4,000 per month ($3,200 salary and $800in other costs) per month. Production employees can work up to 160 hours permonth before they must be paid overtime. Overtime is paid at a rate of $30 per hourand production employees can not work more than 30 hours per month overtime. Ittakes 15 minutes of labor and $0.75 of raw material to produce a pair of socks.KrazySockz can hire or fire employees each month. Hiring a production employeeincurs a cost of $3,500 and firing a production employee costs $4,500. At the end…

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