Donie, CEO of a multinational tourism and leisure company, is researching cross-country differences in demographic, cultural, and market conditions. She would not likely discover that Nike produces its own line of skate shoes. Keurig has acquired a large coffee farm in Costa Rica. Scotland provides low-cost loans to U.S. craft whiskey distillers seeking entry to its markets in order to stimulate competitive rivalry. Intel's silicon chips are identical across the world. McDonald's offers 100 percent beef-free products in its outlets in India.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Donie, CEO of a multinational tourism and leisure company, is researching cross-country differences in demographic, cultural, and market conditions. She would not likely discover that

  • Nike produces its own line of skate shoes.

  • Keurig has acquired a large coffee farm in Costa Rica.

  • Scotland provides low-cost loans to U.S. craft whiskey distillers seeking entry to its markets in order to stimulate competitive rivalry.

  • Intel's silicon chips are identical across the world.

  • McDonald's offers 100 percent beef-free products in its outlets in India.

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