Doing Business Right II. Case Study: CHARLIE HEBDO SHOOTING On January 7, 2015, two masked gunmen forced their way into the offices of Charlie Hebdo, killed 11 editors and contributors, and wounded 11 others. A massive manhunt led to the discovery of suspects, Said and Cherif Kouachi. They robbed a petrol station, then holed up in a print works firm, and finally took hostages at a supermarket where they exchanged fires with the police outside. They were shot dead on January 9. Charlie Hebdo (French for "Weekly Charlie") is a satirical magazine known for its irreverent, non-conformist, anti-religious, and left-wing views. It published articles that mocked Catholicism, Judaism, Islam, and various other groups as local and world news unfolds. The editor-in-chief, Cartoonist Stephane "Charb" Char bonnier, who was killed in the attack, was quoted in the past for saying, "We have to carry on until Islam has been rendered as banal as Catholicism." Charlie Hebdo enraged radicals with its blasphemous images of the prophet Muhammad. In 2013, al Qaeda added the cartoonist to its most wanted list. According to witnesses, the gunmen left the scene shouting, "We have avenged the Prophet Muhammad. We have killed Charlie Hebdo." In an interview, Cherif Kouachi stated, "We are not killers. We are defenders of the prophet. We don't kill women. We kill no one; we defend the prophet. If someone offends the prophet, then there is no problem; we can kill him. We don't kill women. We are not like you. You are the ones killing women and children in Syria, Iraq, and Afghanistan. This isn't us. We have an honor code in Islam." Je suis Charlie (I am Charlie) has become a slogan of support in rallies and social media, showing solidarity with the victims and freedom of self-expression. The hashtag #jesuischarlie and #iamcharlie were used 3.4 million times in Twitter. It sends a clear message that regardless of the threat of violence, one refuses to be silenced and walk in fear. Counter hashtags also appeared with the unconditional support of Charlie Hebdo. #jenesuispascharlie (I am not Charlie) was used to accuse the publication of racism and obscenity. Charlie Hebdo continues with its publication. The issue after the attack had a print run of almost 8 million copies in six languages, in contrast to its regular runs of 60 000 copies in French. Question: 1. Given the nature of the business (in this specific case, publishing) do you believe the editor-in-chief was correct in continuing with the satirical publications, given the threat of al Qaeda? Explain your answer. 2. Which hashtag best describes your sentiments? #Jesuischarlie or #Jenesuispascharlie? Why? 3. Are the actions of the shooters a justified act or an act of terrorism? Explain your answer.