Do you hold any prejudices against subordinate racial or ethnic groups? If so, has your reading of this chapter helped you to see those groups from a different perspective? How would your life change if you yourself were a member of one of those groups?

Do you hold any prejudices against subordinate racial or ethnic groups? If so, has your reading of this chapter helped you to see those groups from a different perspective? How would your life change if you yourself were a member of one of those groups?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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