Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
How do ethnics impact decision-making with small business owners?
Expert Solution
Background
Business ethics are morals or principles that act as a guideline for the way a business conducts itself. Ethics means to decide and determine between right and wrong. Thus, business ethics concerns the ethically and morally right or wrong doings in the business.
Business ethics are the basic standard of conducting any business legally and socially. Business ethics and morality must prevail in the organization from top to bottom and embrace all the stakeholders of it.
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