Do violence and sex in television programs help sell products in advertisements? Subjects were randomly assigned to watch one of four types of TV shows: (1) neither sex nor violence in the content code; (2) violence but no sex in the content code; (3) sex but no violence in the content code; and (4) both sex and violence in the content code. For each TV show, the original advertisements were replaced with the same set of twelve advertisements. Subjects were not told the purpose of the study but were instead told that the researchers were studying attitudes toward TV shows. After viewing the show, subjects received a surprise memory test to check their recall of the products advertised.14 This experiment has (a) four factors, the four TV shows being compared. (b) twelve factors, the advertisements being shown. (c) two factors, with/without violent content and with/ without sexual content.
Do violence and sex in television programs help sell
products in advertisements? Subjects were randomly assigned
to watch one of four types of TV shows: (1) neither sex nor
violence in the content code; (2) violence but no sex in the
content code; (3) sex but no violence in the content code;
and (4) both sex and violence in the content code. For each
TV show, the original advertisements were replaced with the
same set of twelve advertisements. Subjects were not told the
purpose of the study but were instead told that the researchers
were studying attitudes toward TV shows. After viewing the
show, subjects received a surprise memory test to check their
recall of the products advertised.14 This experiment has
(a) four factors, the four TV shows being compared.
(b) twelve factors, the advertisements being shown.
(c) two factors, with/without violent content and with/
without sexual content.
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