Diversification, either related or unrelated, allows a firm to achieve synergies. Diversification initiatives, must be justified by the creation of value for shareholders. Amazon, the well-known e- retailer has pursued diversification through acquiring Souq.com, the well-known e-retailer in the Arab region. In light of this, identify type of diversification adopted by Amazon. Critically discuss benefits drawn from pursued diversification of Amazon and souq.com. (300 words)

Diversification, either related or unrelated, allows a firm to achieve synergies. Diversification initiatives, must be justified by the creation of value for shareholders. Amazon, the well-known e- retailer has pursued diversification through acquiring Souq.com, the well-known e-retailer in the Arab region. In light of this, identify type of diversification adopted by Amazon. Critically discuss benefits drawn from pursued diversification of Amazon and souq.com. (300 words)

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Please explain (in 50-100 words), each type of diversification associated with Unrelated Diversification and provide an example. In addition, Please discuss (in 50-100 words) when would a company benefit from Unrelated Diversification
Using the Porter model, explain how Virgin America’s generic business-level strategy impacted its industry position.
What is the current diversification strategy of Trader Joes? Explore the potential for novel opportunities for diversification and gather detail information for the final report.
"business growth through diversification.When does diversification becomes less productive ? " explain.
In relation to Very high levels of diversification, give an example and explain
My chosen firm is Coke a Cola. Identify the generic business-level strategy your chosen firm uses. Is it successful? Why? Identify the diversification strategy your firm uses. Is it successful? Why? How did your chosen firm adopt the integration strategies? What type of integration was the firm involved in? How did your chosen firm manage its innovation? (Hint: through internal R&D, alliance, or acquisition).
Describe how Archer Daniels Midland can diversify its portfolio to protect itself from external forces?
117) Why might a company choose a diversification strategy? 118) Campbell's Soup advertised new uses for soup in lunches and dinners to encourage customers to eat more soup. The company also conducted promotions aimed at attracting users of competing soup brands. What growth strategy was Campbell's implementing? Explain. 119) During past years, the Oreo cookie has undergone many changes. It is no longer just a cookie. Oreo cookies now appear in breakfast cereals, ice cream, pie crust, cake mix, frosting, brownies, and granola bars. These are all examples of which type of growth strategy?
describe Samsung's business model in detail?
defensive diversification explanation
Diversification is the process of firms expanding their operations by entering new businesses. Is it better for a company to expand in related or unrelated businesses? and why? Cite references of answer
Describe the Japanese department store Uniqlo, including locations, number of stores, and founding. How did the company get its name?