discusss how information system impacts resistance to change in an organisation

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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discusss how information system impacts resistance to change in an organisation

 

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INTRODUCTION:

MEANING OF INFORMATION SYSTEM- When the organizations were traditional, there was a lot of filing work. The data could not be stored properly and the information may be at the right time could not be retrieved in the organization. However, with the concept of digitalization, the software came and they helped the organizations to store, retrieve and use the data in the right way so that the business could take the right decisions in the organization.

MEANING OF RESISTANCE TO CHANGE- Back in 2000, there were technologies and software that were still developing and the organizations were still thinking to use them. Those organizations who made their employees efficient and took on positively the modern equipment, software processes could gain more competitive advantage rather than other organizations in the environment. 

Hence, the organizations that were trying to change on time with the different techniques and modern technologies could survive in the market for a longer duration rather than the organizations that were just resisting change.

 

 

 

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