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discuss why the macroenvironmental analysis must be part of a due diligence study done before awarding the rights to host future FIFA world cup events.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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discuss why the
macroenvironmental analysis must be part of a due diligence study done before awarding the rights to host future FIFA
world cup events.

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