Answered: discuss why the macroenvironmental…

discuss why the macroenvironmental analysis must be part of a due diligence study done before awarding the rights to host future FIFA world cup events.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

The executives of a clothing manufacturer want to outsource some of their manufacturing to more cost-efficient locations in Indonesia. After visiting several possible sites, they choose one and begin to negotiate with local officials. They discover that it will take about six months to get the necessary permits. One of the local politicians approaches the executives over dinner and hints that he can speed up the process for an advisory fee of $5,000. Using a web search tool, locate articles about this topic, and then write responses to the following questions. Be sure to support your arguments and cite your sources. Ethical Dilemma: Is paying the advisory fee a bribe or an acceptable cost of doing business in that area of the world? What should the executives do before agreeing to pay the fee?
Mangement In a recent case study on urban planning, the city of Greenridge faced the challenge of accommodating rapid population growth while preserving its unique cultural heritage and green spaces. The city implemented a comprehensive planning strategy that involved collaboration between urban designers, environmentalists, and community stakeholders. The plan prioritized sustainable development, with an emphasis on creating mixed-use zones, promoting public transportation, and integrating renewable energy sources. As a result, Greenridge successfully managed to strike a balance between urbanization and environmental conservation, ensuring a high quality of life for its residents. However, one lingering question arises from this case study: How can other cities facing similar growth pressures adapt and implement such holistic planning approaches to foster sustainable development?
How Facilities Management can contribute to the overall business strategy of an organisation and how it can align to its strategic goals and the implications if the FM was involved from the inception of the project?
Turnkey Services is an ASP that offers payroll and tax preparation services for hundreds of businesses in the Midwest. The firm is considering a major expansion into accounting and financial services and is looking into the possibility of supporting this move by hiring IT subcontractors in several foreign countries. Turnkey’s president has asked you to help him reach a decision. Specifically, he wants you to cite the pros and cons of offshoring. He wants you to present your views at a meeting of Turnkey managers next week. How will you proceed?
Scenario:Maria is considering operating a local business in the beauty and cosmetology sector in the islandof Trinidad. She has completed research into the operations of similar businesses locally andintends to market and sell her products initially at the local level, with the possibility of extendingat the regional level in the near future. Maria understands that to shape the business’s overallstrategy there are various strategic drivers both internally and externally which must be consideredand wants expert advice on these drivers relevant to her business. She is also struggling withdeciding on the best structure for the organization, as well as the most effective ways of marketingher products to ensure that they are more attractive to buyers than the current options. She isconsidering a strategic alliance but is not sure if to form links among non-competitive firms orassociate with firms in an unrelated activity. Maria is aware of internal and external tools whichbusinesses use to…
Scenario:Maria is considering operating a local business in the beauty and cosmetology sector in the islandof Trinidad. She has completed research into the operations of similar businesses locally andintends to market and sell her products initially at the local level, with the possibility of extendingat the regional level in the near future. Maria understands that to shape the business’s overallstrategy there are various strategic drivers both internally and externally which must be consideredand wants expert advice on these drivers relevant to her business. She is also struggling withdeciding on the best structure for the organization, as well as the most effective ways of marketingher products to ensure that they are more attractive to buyers than the current options. She isconsidering a strategic alliance but is not sure if to form links among non-competitive firms orassociate with firms in an unrelated activity. Maria is aware of internal and external tools whichbusinesses use to…
What are the challenges of implementing MDM solutions in an organization with international branches?
Scenario:Maria is considering operating a local business in the beauty and cosmetology sector in the islandof Trinidad. She has completed research into the operations of similar businesses locally andintends to market and sell her products initially at the local level, with the possibility of extendingat the regional level in the near future. Maria understands that to shape the business’s overallstrategy there are various strategic drivers both internally and externally which must be consideredand wants expert advice on these drivers relevant to her business. She is also struggling withdeciding on the best structure for the organization, as well as the most effective ways of marketingher products to ensure that they are more attractive to buyers than the current options. She isconsidering a strategic alliance but is not sure if to form links among non-competitive firms orassociate with firms in an unrelated activity. Maria is aware of internal and external tools whichbusinesses use to…
What are the different quality standards referred to in the example comparing theHonda Civic and the Ferrari?