Discuss the problems faced by Google in China. - *2 pointers cultural differences & competition*
US based Google the leading Internet search engine company in the world started providing its services in China in 2000. Though Google soon became the leading search engine in the Chinese market, it started losing its market share in couple of years.
By early 2004, users in China had thought that Google was unreliable and started using alternative search engines. Elliot Schrage, Vice-president, Global Communications and Public Affairs of Google said that Google was seven times slower than its rival Baidu and Google itself was not happy with the way its services were being operated in the country.
In China, the Internet content was heavily censored by the government and users searching on Google's site experienced inordinate delays. By 2005, Chinese search engine company Baidu emerged as the leading internet search company in China. To compete with Baidu, Google decided to launch a Chinese website - www.google.cn and agreed to censor its content. Analysts opined that with Internet users would have a better experience after the launch of Google.cn, and Google may once again emerge as the most preferred search engine in the country.
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1. Discuss the problems faced by Google in China.
- *2 pointers cultural differences & competition*
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