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About Marketing Process -
The systematic process of acquiring, examining, and interpreting data regarding markets, customers, rivals, and the general business environment is known as marketing research. It is carried out to assist firms in making knowledgeable selections, creating powerful marketing plans, and locating possibilities and difficulties in the market. In order to develop insights that assist firms in accomplishing their marketing goals, marketing research uses a variety of approaches, including surveys, interviews, data analysis, and market analysis.
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