Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Discuss the Four Theories that the Wheel of Retailing is based on
Expert Solution
Introduction to wheel of retailing
The wheel of retailing can be explained to be the life-cycle that a retail store goes through. The wheel of retail starts from the time when it makes an entry in the market and stretches till it sees s declines in its operations.
The concept of retail life cycle is similar to the concept of product lifecycle. The difference being is, here the retailers have to modify their operations according to the changes in its stage in the life cycle.
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