Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Discuss the
Apple vs Samsung social media presence
Expert Solution
Step 1
INTRODUCTION -
Apple and Samsung are two of the world's largest and most recognizable technology companies. Both companies have a strong presence on social media, using platforms like Twitter, Facebook, Instagram, and YouTube to connect with consumers and promote their products. In this answer, we'll take a closer look at the social media presence of both companies, comparing their strategies, reach, and impact.
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