Discuss how an organisation applies Strategic Planning -Framework and Models to improve their business. You are require to use one case study to support your answer.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter2: Strategic Planning In Contemporary Marketing
Section2.6: Using Swot Analysis And Bcg Matrix
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 Discuss how an organisation applies Strategic Planning -Framework and Models to 
improve their business. You are require to use one case study to support your answer. 

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