Digicel’s cell phone sales over the last four months are as follows: January = 100 February = 120 March = 130 April = 150 Using the Naïve Approach forecasting method, the forecast for May would be:

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Digicel’s cell phone sales over the last four months are as follows:

January = 100

February = 120

March = 130

April = 150

Using the Naïve Approach forecasting method, the forecast for May would be:

 

 

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