a1 Differentiating sustainable products can be difficult if managersconcentrate on one strategy but fail to attain parity on the other. Which ofthe following is not an issue that keeps consumers from choosing greenproducts? Multiple Choice O Consumers tend to perceive sustainableproduct features and effectiveness as inferior to traditional products.Consumers are reluctant to change to an unfamiliar product. Consumersbelieve green products are best. Consumers advocate for sustainability butcontinue to buy products they always purchase.

Please find the answer below.CONSUMER:Anyone who uses a product or service is referred to as a…

Answered: Differentiating sustainable products…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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