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Differentiating sustainable products can be difficult if managers concentrate on one strategy but fail to attain parity on the other. Which of the following is not an issue that keeps consumers from choosing green products? Multiple Choice O Consumers tend to perceive sustainable product features and effectiveness as inferior to traditional products. Consumers are reluctant to change to an unfamiliar product. Consumers believe green products are best. Consumers advocate for sustainability but continue to buy products they always purchase.

Differentiating sustainable products can be difficult if managers concentrate on one strategy but fail to attain parity on the other. Which of the following is not an issue that keeps consumers from choosing green products? Multiple Choice O Consumers tend to perceive sustainable product features and effectiveness as inferior to traditional products. Consumers are reluctant to change to an unfamiliar product. Consumers believe green products are best. Consumers advocate for sustainability but continue to buy products they always purchase.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Differentiating sustainable products can be difficult if managers concentrate on one strategy but fail to attain parity on the other. Which of the following is not an issue that keeps consumers from choosing green products? Multiple Choice O Consumers tend to perceive sustainable product features and effectiveness as inferior to traditional products. Consumers are reluctant to change to an unfamiliar product. Consumers believe green products are best. Consumers advocate for sustainability but continue to buy products they always purchase.
Transcribed Image Text:Differentiating sustainable products can be difficult if managers concentrate on one strategy but fail to attain parity on the other. Which of the following is not an issue that keeps consumers from choosing green products? Multiple Choice O Consumers tend to perceive sustainable product features and effectiveness as inferior to traditional products. Consumers are reluctant to change to an unfamiliar product. Consumers believe green products are best. Consumers advocate for sustainability but continue to buy products they always purchase.
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