A values statement composes of core principles that focus on the institution and its culture. List down the core values of your institution. How will you carry the traits emanating from these values?   Institutional Core Values: Accountability – We will take responsibility for the outcomes expected of us. Collaboration – We are at our best as individuals when working as a team. Excellence – We will lead by example. We value high standards for teaching and learning. Integrity – We will work and act professionally. We will do what is right, not what is easiest. Respect – We will treat everyone with courtesy and fairness.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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  1. A values statement composes of core principles that focus on the institution and its culture. List down the core values of your institution. How will you carry the traits emanating from these values?

 

Institutional Core Values:

  • Accountability – We will take responsibility for the outcomes expected of us.
  • Collaboration – We are at our best as individuals when working as a team.
  • Excellence – We will lead by example. We value high standards for teaching and learning.
  • Integrity – We will work and act professionally. We will do what is right, not what is easiest.
  • Respect – We will treat everyone with courtesy and fairness.
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  1. Differentiate vision, mission, and value statements.
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  1. A vision statement contemplates the ultimate status of the institution’s desire to succeed. What is your school’s and college’s vision? Is the vision statement achievable and realistic?

College Institutional Vision: It shall be the leading institution known for its commitment to quality of teaching, learning and exceptional student success.

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