Differential Analysis for Sales Promotion Proposal Parisian Cosmetics Company is planning a one-month campaign for September to promote sales of one of its two cosmetics products. A total of $123,000 has been budgeted for advertising, contests, redeemable coupons, and other promotional activities. The following data have been assembled for their possible usefulness in deciding which of the products to select for the campaign: Moisturizer Perfume Unit selling price $58 $64 Unit production costs: Direct materials $10 $14 Direct labor 4 5 Variable factory overhead 2 4 Fixed factory overhead 6 6 Total unit production costs $22 $29 Unit variable selling expenses 18 17 Unit fixed selling expenses 10 7 Total unit costs $50 $53 Operating income per unit $8 $11 No increase in facilities would be necessary to produce and sell the increased output. It is anticipated that 22,000 additional units of moisturizer or 18,000 additional units of perfume could be sold from the campaign without changing the unit selling price of either product. Required: 1a. Prepare a differential analysis as of August 21. If an amount is zero, enter "0". Differential Analysis Promote Moisturizer (Alt. 1) or Promote Perfume (Alt. 2) August 21 Promote Moisturizer (Alternative 1) Promote Perfume (Alternative 2) Differential Effect on Income (Alternative 2) Revenues $fill in the blank 15198805804cf8e_1 $fill in the blank 15198805804cf8e_2 $fill in the blank 15198805804cf8e_3 Costs: Direct materials fill in the blank 15198805804cf8e_4 fill in the blank 15198805804cf8e_5 fill in the blank 15198805804cf8e_6 Direct labor fill in the blank 15198805804cf8e_7 fill in the blank 15198805804cf8e_8 fill in the blank 15198805804cf8e_9 Variable factory overhead fill in the blank 15198805804cf8e_10 fill in the blank 15198805804cf8e_11 fill in the blank 15198805804cf8e_12 Variable selling expenses fill in the blank 15198805804cf8e_13 fill in the blank 15198805804cf8e_14 fill in the blank 15198805804cf8e_15 Sales promotion fill in the blank 15198805804cf8e_16 fill in the blank 15198805804cf8e_17 fill in the blank 15198805804cf8e_18 Income (Loss) $fill in the blank 15198805804cf8e_19 $fill in the blank 15198805804cf8e_20 $fill in the blank
Variance Analysis
In layman's terms, variance analysis is an analysis of a difference between planned and actual behavior. Variance analysis is mainly used by the companies to maintain a control over a business. After analyzing differences, companies find the reasons for the variance so that the necessary steps should be taken to correct that variance.
Standard Costing
The standard cost system is the expected cost per unit product manufactured and it helps in estimating the deviations and controlling them as well as fixing the selling price of the product. For example, it helps to plan the cost for the coming year on the various expenses.
Differential Analysis for Sales Promotion Proposal
Parisian Cosmetics Company is planning a one-month campaign for September to promote sales of one of its two cosmetics products. A total of $123,000 has been budgeted for advertising, contests, redeemable coupons, and other promotional activities. The following data have been assembled for their possible usefulness in deciding which of the products to select for the campaign:
Moisturizer | Perfume | |||||
Unit selling price | $58 | $64 | ||||
Unit production costs: | ||||||
Direct materials | $10 | $14 | ||||
Direct labor | 4 | 5 | ||||
Variable factory |
2 | 4 | ||||
Fixed factory overhead | 6 | 6 | ||||
Total unit production costs | $22 | $29 | ||||
Unit variable selling expenses | 18 | 17 | ||||
Unit fixed selling expenses | 10 | 7 | ||||
Total unit costs | $50 | $53 | ||||
Operating income per unit | $8 | $11 |
No increase in facilities would be necessary to produce and sell the increased output. It is anticipated that 22,000 additional units of moisturizer or 18,000 additional units of perfume could be sold from the campaign without changing the unit selling price of either product.
Required:
1a. Prepare a differential analysis as of August 21. If an amount is zero, enter "0".
Differential Analysis | |||
Promote Moisturizer (Alt. 1) or Promote Perfume (Alt. 2) | |||
August 21 | |||
Promote Moisturizer (Alternative 1) |
Promote Perfume (Alternative 2) |
Differential Effect on Income (Alternative 2) |
|
Revenues | $fill in the blank 15198805804cf8e_1 | $fill in the blank 15198805804cf8e_2 | $fill in the blank 15198805804cf8e_3 |
Costs: | |||
Direct materials | fill in the blank 15198805804cf8e_4 | fill in the blank 15198805804cf8e_5 | fill in the blank 15198805804cf8e_6 |
Direct labor | fill in the blank 15198805804cf8e_7 | fill in the blank 15198805804cf8e_8 | fill in the blank 15198805804cf8e_9 |
Variable factory overhead | fill in the blank 15198805804cf8e_10 | fill in the blank 15198805804cf8e_11 | fill in the blank 15198805804cf8e_12 |
Variable selling expenses | fill in the blank 15198805804cf8e_13 | fill in the blank 15198805804cf8e_14 | fill in the blank 15198805804cf8e_15 |
Sales promotion | fill in the blank 15198805804cf8e_16 | fill in the blank 15198805804cf8e_17 | fill in the blank 15198805804cf8e_18 |
Income (Loss) | $fill in the blank 15198805804cf8e_19 | $fill in the blank 15198805804cf8e_20 | $fill in the blank 15198805804cf8e_21 |
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