Diaz Inc. develops website ads for customers.  Contract terms and conditions are similar across its various contracts.  Contracts typically include a fixed fee plus variable consideration for a performance bonus earned when the website ads are delivered ahead of schedule.  Based on Diaz’s historical experience the bonus amounts and associated probability for achieving each bonus on a new customer’s contract are. Bonus Amount Probability of Outcome $0 15% $5,000 40% $10,000 45%       If Diaz Inc. has $50,000 in website ads for customers what is the expected transaction price?

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