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Develop key performance indicators and metrics for small business

Develop key performance indicators and metrics for small business

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Develop key performance indicators and metrics for small business

### Small Store Dashboard: Store Sales Below is a detailed table of the monthly sales across various departments of a small store for the first six months of the year. #### Monthly Sales Data (in USD) | Departments | January | February | March | April | May | June | |-------------|---------|----------|-------|-------|-------|-------| | **Grocery** | $1,700 | $1,650 | $1,700| $1,990| $2,000| $1,800| | **Meat** | $1,150 | $2,050 | $1,100| $1,200| $1,120| $920 | | **Produce** | $1,800 | $1,720 | $1,600| $1,130| $1,500| $1,200| | **Bakery** | $880 | $1,020 | $790 | $900 | $870 | $1,090| | **Deli** | $1,700 | $1,710 | $900 | $1,300| $1,000| $900 | | **Clothing**| $1,100 | $1,010 | $1,200| $1,070| $1,150| $1,180| | **Pharmacy**| $1,730 | $1,800 | $1,120| $1,700| $1,960| $1,600| | **GM** | $1,200 | $1,900 | $1,250| $1,190| $1,220| $1,750| | **Total Sales** | $11,260 | $12,860 | $9,660 | $11,090 | $10,820 | $10,430 | ### Analysis - **Grocery Sales**: Grocery sales fluctuate slightly month to month but generally stay within the $1,600-$2,000 range. - **Meat Sales**: Meat sales show a large peak in February ($2,050) and a significant decline in June ($920). - **Produce Sales**: Produce sales are fairly stable, with a slight drop in June. - **Bakery Sales**: Bakery sales show a dip in
Transcribed Image Text:### Small Store Dashboard: Store Sales Below is a detailed table of the monthly sales across various departments of a small store for the first six months of the year. #### Monthly Sales Data (in USD) | Departments | January | February | March | April | May | June | |-------------|---------|----------|-------|-------|-------|-------| | **Grocery** | $1,700 | $1,650 | $1,700| $1,990| $2,000| $1,800| | **Meat** | $1,150 | $2,050 | $1,100| $1,200| $1,120| $920 | | **Produce** | $1,800 | $1,720 | $1,600| $1,130| $1,500| $1,200| | **Bakery** | $880 | $1,020 | $790 | $900 | $870 | $1,090| | **Deli** | $1,700 | $1,710 | $900 | $1,300| $1,000| $900 | | **Clothing**| $1,100 | $1,010 | $1,200| $1,070| $1,150| $1,180| | **Pharmacy**| $1,730 | $1,800 | $1,120| $1,700| $1,960| $1,600| | **GM** | $1,200 | $1,900 | $1,250| $1,190| $1,220| $1,750| | **Total Sales** | $11,260 | $12,860 | $9,660 | $11,090 | $10,820 | $10,430 | ### Analysis - **Grocery Sales**: Grocery sales fluctuate slightly month to month but generally stay within the $1,600-$2,000 range. - **Meat Sales**: Meat sales show a large peak in February ($2,050) and a significant decline in June ($920). - **Produce Sales**: Produce sales are fairly stable, with a slight drop in June. - **Bakery Sales**: Bakery sales show a dip in
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