Develop a chart that lists the key factors that encourage adaptation and standardisation. Is there a difference between goods and services in terms of the need for standardisation and adaptation? What influence might culture and the type of product play on the need for adaptation? Give an example you are familiar with for each of the five categories discussed in the chapter.
Develop a chart that lists the key factors that encourage adaptation and standardisation. Is there a difference between goods and services in terms of the need for standardisation and adaptation? What influence might culture and the type of product play on the need for adaptation? Give an example you are familiar with for each of the five categories discussed in the chapter.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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- Develop a chart that lists the key factors that encourage adaptation and standardisation. Is there a difference between goods and services in terms of the need for standardisation and adaptation? What influence might culture and the type of product play on the need for adaptation? Give an example you are familiar with for each of the five categories discussed in the chapter.
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