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- Explain what a customer need is, how this relates to Maslow’s Hierarchy of Needs (MHN), and provide an example on each level of MHN.p lease illustrate the significance of consumer behavior models in marketing strategies?Stage Buyer Behavior in this Stage Need Recognition: When does someone determine when it is time to buy a new tube of toothpaste? What scenarios call for someone needing a new purchase? Information Search: What avenues of research are available? Evaluation of Alternatives: What are some different brands of toothpastes? -Price comparisons -Reviews -Special features What features might the customer look for?